E-commerce is rising, but ever thought about why exactly your target audience wants to order online? Despite the fact that the concept of retail stores remains very popular?
Even though businesses spend a considerable amount of time looking to define their buyer personas and ideal customers, they generally overlook the main psychology behind online shopping.
Customers don't really buy anything from anyone online. They have a thought process that either encourages these phones complete a purchase or drives them away to another retailer. For example, products having a big price tag often face a challenge in selling online. And then there are products which people would want to get a feel of before purchasing.
But while using changing times, e-commerce has turned into a way of life and businesses have realized a way to suffice the decision-making needs from the customers.
1. Wide range of products to decide on from
Having an online store will give you an opportunity to get at night shelf space issues and will include more inventory in your business.
While it could seem like difficult to most retail business holders, the opportunity of being offered a wide range of products on the web is one in the primary causes of the shift to digital shopping. More and more people today look for brands online as an alternative to stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web-based bookseller. But today, it sells anything from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for those products
Today, there are a number of people who visit physical stores to check on a product, its size, quality and other aspects. But not many of them can certainly make the purchase readily available stores. They tend to ascertain the same product online instead.
The reason being, the expectation of an competitive pricing. These industry is commonly known as bargain hunters.
If you'll be able to, offer competitive pricing to your products in comparison with that on the physical stores. You could also decide to put a couple of products on every range, on discount sales to draw the attention of bargain hunters.
For example, Snapdeal provides a 'deal with the day' - where the pricing of merchandise is considerably low compared to what they would cost to get. This makes the customers can use think they're bagging a good deal, and the sense of urgency throughout the deal increases the number of conversions.
3. Reviews using their company online shoppers
According to Internet Retailer, 62% of shoppers look for online reviews on a product or service before purchasing it.
In physical stores, it is impossible for a shopper to be aware what other industry is saying about the products - especially while using sales people ensuring they hear outright the good. And that's one more reason, why they prefer wumth.shop.
Offer reviews, ratings or customer testimonials on your products and display them clearly for the product pages. The better the rating, the greater are the odds of it to market.
4. Ability to compare prices
Moving from one brand store to a different can be really tedious. On the other hand, switching sites to check prices of merchandise from different brands is much easier. Apart from the reviews given on different internet vendors, prices would be the next thing that customers look for.
The easiest way of doing so is displaying an authentic price as well as the price that you are offering. It becomes easier for these to notice the difference, so because of this, the chances of these seeking to other retail online retailers become a lot lesser.
For example, in case you are running a winter sale, be sure you display the first price, the percentage of your offering as well as the new price on the product pages. And don't forget to highlight the offer on the homepage also.
5. Saving a great deal of time
Traveling to stores which aren't close by just because you want to purchase from a certain brand, can be quite a put-off. That could be the reason why most customers seek to websites instead. The ability to read through the products and purchase the things they want, from wherever they are, saves them plenty of time.
But what these customers generally ask for is the efficiency of delivery that a web based retail store offers. Be it a 'next day delivery', '48 hours delivery' or possibly a 'standard delivery within 7 days of order', keep your delivery information absolutely clear. And if possible, let them have the ability to decide on their delivery date.